As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual style, determine the success or failure of a website. The visitor of the web page is the only person who is looking for details regarding a product or a service.
Having a click of a mouse the visitor chooses, the user-centric design is the necessity for success and profit-oriented web design.
We are going to focus on main elements of web design, horizontal thinking and result oriented methods for effective web design which can result in more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.
Before seeing the guidelines for efficient web design, it is important to know, what customers think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images.
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These people narrow down to clickable links which catch their interests.
Most customers when they visit a web page they are looking for a specific information, product or service.
Users Like Quality: If a web page provides high quality content, then it is compromised along with advertisements and design of the web page. One should remember that a mix of good style and quality content, is needed to generate relevant traffic on the webpage.
Most Users Scan The Webpage: Each time an user visits a web page these people scan the webpage for the information which fulfils their needs.
Internet users are Impatient and They What Immediate Gratification: If the content on the webpage is not properly structured and if visitors is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage boosts.
Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their particular requirement and they jump to it.
People Follow Their Individual Intuitive Feeling: Most users scan the web web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, all of us stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to behave like you’re designing a complex style, then create a great design that makes users think. “
Now, having seen the users behaviour, next we are going to insights the web designing principles
Don’t Create Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the internet page. If the navigation and site architecture isn’t designed properly, the user will find it difficult to comprehend how the program works. A well thought and structured design along with clear and succinct quality content direct the user toward availing the services or making a purchase. Hence, well-planned structure reduces the psychological load. Once this is achieved, it will be easy for the user to navigate through the site.
Use Minimum Fill in Forms: In each project which is designed to cater to the particular needs of the user, try to maintain users requirements minimal. First-time website visitors will like if they don’t have to fill in lengthy forms to try out your service. Essentially, remove all barriers, an user sign up using a long fill in the form is sufficient to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than other people. Attractive content, images and videos should be utilized to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive a lot more quality traffic to the webpage.
Shoot for Simplicity and Effective Writing: The content on the web page should be clear, succinct and properly structured. As it assists the user to find the required information effortlessly.
Innovate But Not Distract: An impressive website design uses innovation and creativity. Use white spaces or negative areas as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
Aesthetically Appealing – Target As Per The Niche: Every industry or portion caters to specifically targeted customers depending on factors like age, geography and gender. The design of the web page needs to be explicitly designed to target selected niche market.
Build Online Credibility and Trust: Nowadays everybody is present on interpersonal platforms, users and business enterprises each. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is an excellent way to do this.
Optimized Web Page: Web site should be optimized to load faster with no compromising on quality factor.
Reactive Web Design: Due to increase in handheld products and data penetration. Mobile devices would be the main source of traffic on the website. Web pages should be responsive to load in any gadget irrespective of the screen size.
Thus, an internet page should be designed keeping in mind, the consumer and business needs. Use these web design principles to get an visually appealing and result oriented web page.
DPM IT Solutions Pvt. Limited. is one of the leading web design & advancement company in Delhi, India. All of us design Responsive, Ecommerce, Static and Dyanamic. While design any web site, our expert developers focus on these 10 effective web design principles. Also, We are offering comprehensive package associated with SEO, SMO & All digital marketing